Hot Desking Feedback

   

Hot-Desking Feedback:

       This is the feedback I received for my full promotional package's first draft. I asked specific questions to the people who gave me feedback, the answers from which I hope to apply to my promotional package when I go to make the final artefacts.

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     What are your opinions on the effects at the end of the music video? Would it be better without them?

I like the use of the effects, as the song climaxes, the effects get faster, which creates a sense of instability, which links to the ‘screaming’ element to the song

The effects using the computer and external audio work really well, however I feel as though your edits aren’t quite quick enough in the PMT shop, and this makes the plot a little predictable. If you speed these up/break them up with smaller clips in between (perhaps split up your performance shots so they aren’t all clustered at the end) and continue your use of effects the story and effects should flow into each other.

I think the use of them make it look more professional, though I would try using different ones that won’t potentially hurt someone’s eyes as they watch. Just smaller edits that add to the experience, without taking away from the actual footage.

2.       Do you feel enough information is given on the poster to persuade an audience to buy it?

I feel like there is enough information on the poster to persuade the audience, however I think the shopping list element to it makes it seem slightly tacky.

Add more decorative items that you may see on a pin-board (eg photobooth strips, tickets to see the original band etc) to fill it up a little as it seems bare, and then possibly add some logos of platforms which the song will be available on

I think the amount of information is good, with the top singles, the name of the band, the album and saying it can be bought digitally or physically, which ties in with the digipak and helps promote that as well. I think adding in some personal items like a photo strip would be nice, as it makes it feel more real, but the shopping list really doesn’t fit with the idea.

3.       Do the front and back covers of the digipak have enough information about the album? What more can be added?

I think there is a suitable amount of information on the album cover/back cover.

The covers have enough information, check to see the band have any conventions that they reuse (placement of barcodes, record labels etc)

I think with the ‘About Us’ section as well as showing other places to hear songs or learn more, such as their website, as well as their Facebook  and Twitter links, you have enough information. Having the ‘About Us’ section adds that little something that makes the digipak worth buying over a standard CD, as well as the multiple extra pictures on the pages.

4.       Do you think the promotional package works well together, keeping a sense of a singular brand? If not, how can this be improved?

I think that it ties in well together, perhaps adding a ‘pin board’ element somewhere on the digipak itself would help link it together even more.

It does fit well together, and the notepad/pin-board style fits with the idea that the character is struggling for ideas.
I think that having the tie-in of the drawings on both the poster and the digipak, as well as showing the artist struggling with ideas and writing on paper make it easily recognisable as a brand within this packaging.