What have you learned from your audience feedback?
Peer and audience feedback helped me realise what other media students and my target audience thought of my video during its production. My hot desking task, in which I asked other media students for feedback was helpful for gaining a viewpoint from someone with a clear idea of my intentions with my music video and ancillary products, as they were given the same task, as well as them having a similar set of skills and knowing what can be done specifically to improve my products, such as which pieces of software can be used to improve the products. This informed decisions such as the effects used at the end of my music video, upon receiving feedback that clips could do with speeding up and that some hurt viewers eyes, I removed the effects responsible and sped up and replaced some shots used in the video to help maintain a solid pace throughout the video. The peer feedback helped me realise that certain tweaks were needed for the poster to work effectively, such as removing the shopping list seen in the draft for being 'too tacky', as well as needed a little something to make it more personal, like a photostrip, which I added into the final product.
The focus group helped my final products by giving me a perspective from my target audience and how they view the product, including help like informing me that it would be better to use the common house style font in the 'About Us' section of the digipak, to help it feel more joined and fluent with the rest of the package. They said that a house style as a convention worked well in completing a consistent branding among the products. The majority of their feedback helped to inform me that what I had done thus far had been done well in terms of targeting my audience, based on them having little else to want to change on my products.
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