How effective is the combination of your main product and ancillary texts?
I believe my combination of music video and ancillary products is done fluently, with a clear connection being established throughout all of my work. The music video shows somewhat of an origin story for the band, with lyrics and musical scores being written for the song, and this mixed with the idea that the band is brand new, works in tandem with the use of prodominantly handwritten fonts, throughout my video (in the final cut, used as date/time signifiers) as well as the main text on the poster and digipak, keeping with the theme of it being a very personal journey for a new band, rather than a more corporate-appearing band that is just for making money. I think the poster and digipak work together specifically well, with the use of the same house style of fonts and colours, as well as a similar use of a wood texture I made in photoshop, acting as a wooden background for the digipak's front cover, then used as a border for the corkboard on the poster's background. The music video and ancillary products tie in with use of consistent themes, fonts and features, making a fluid brand that runs between them all, helping an audience to establish this brand and hopefully work to use the poster to advertise the video and digipak, with each part being easily recognisable based on the other products.
No comments:
Post a Comment