Hot Desking Feedback

   

Hot-Desking Feedback:

       This is the feedback I received for my full promotional package's first draft. I asked specific questions to the people who gave me feedback, the answers from which I hope to apply to my promotional package when I go to make the final artefacts.

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     What are your opinions on the effects at the end of the music video? Would it be better without them?

I like the use of the effects, as the song climaxes, the effects get faster, which creates a sense of instability, which links to the ‘screaming’ element to the song

The effects using the computer and external audio work really well, however I feel as though your edits aren’t quite quick enough in the PMT shop, and this makes the plot a little predictable. If you speed these up/break them up with smaller clips in between (perhaps split up your performance shots so they aren’t all clustered at the end) and continue your use of effects the story and effects should flow into each other.

I think the use of them make it look more professional, though I would try using different ones that won’t potentially hurt someone’s eyes as they watch. Just smaller edits that add to the experience, without taking away from the actual footage.

2.       Do you feel enough information is given on the poster to persuade an audience to buy it?

I feel like there is enough information on the poster to persuade the audience, however I think the shopping list element to it makes it seem slightly tacky.

Add more decorative items that you may see on a pin-board (eg photobooth strips, tickets to see the original band etc) to fill it up a little as it seems bare, and then possibly add some logos of platforms which the song will be available on

I think the amount of information is good, with the top singles, the name of the band, the album and saying it can be bought digitally or physically, which ties in with the digipak and helps promote that as well. I think adding in some personal items like a photo strip would be nice, as it makes it feel more real, but the shopping list really doesn’t fit with the idea.

3.       Do the front and back covers of the digipak have enough information about the album? What more can be added?

I think there is a suitable amount of information on the album cover/back cover.

The covers have enough information, check to see the band have any conventions that they reuse (placement of barcodes, record labels etc)

I think with the ‘About Us’ section as well as showing other places to hear songs or learn more, such as their website, as well as their Facebook  and Twitter links, you have enough information. Having the ‘About Us’ section adds that little something that makes the digipak worth buying over a standard CD, as well as the multiple extra pictures on the pages.

4.       Do you think the promotional package works well together, keeping a sense of a singular brand? If not, how can this be improved?

I think that it ties in well together, perhaps adding a ‘pin board’ element somewhere on the digipak itself would help link it together even more.

It does fit well together, and the notepad/pin-board style fits with the idea that the character is struggling for ideas.
I think that having the tie-in of the drawings on both the poster and the digipak, as well as showing the artist struggling with ideas and writing on paper make it easily recognisable as a brand within this packaging.

First Drafts of Ancillary Products

Here are the first drafts for my inside album pages, my front pages and poster respectively. These were made using mainly stock images in order to give an idea of what I wanted my final products to look like. I plan to take photographs, such as my own crumpled paper for the back cover, and either take photos or create my own wooden textures for the front cover and poster cork board designs. I will ask for feedback in a hot desking task (4th March) of these products and my music video, and take this feedback into consideration when creating my final pieces.

Music Video First Draft

This is the first draft of my music video. This ended up taking a long time to produce, due to studio complications, booking times and multiple footage issues and shooting problems, but with better planning, this then became a lot easier to complete the filming of. I then edited the piece together and this is the first finished draft I have produced:

Print-Based Advert Research and Analysis - Lacuna Coil

Digipak Initial Plan

These are my initial plans for my digipak, which I will develop in Photoshop in order to create a first mock-up, with use of stock images and photography of my own, in order to help shape my ideas for the final product. I decided on a 3x1 double sided digipak, totalling 6 sides, including a front, back, 3 main inside pages and the disc page, which will be in a plastic casing in the very centre of the digipak when fully expanded. I will include a page for lyrics from the full album (which in this case will be 'What Separates Me From You' by A Day To Remember, because this is the album my music video is from), a message from the band which would act as something special to help sell the digipak over the regular CD format, and a page for a photograph of the band with instruments. I will also have the standard front and back pages for the digipak, with the front displaying the artist name and album title, as this will be the first thing seen by an audience buying this product in a store or online. The back page will show the track listings for the album, as well as labels the band are signed to, which could act as a selling point, because large labels generally give a sense of assured quality in terms of the finished product.

Digipak Research - AWOLNATION and The Jackson 5

New Plan for Music Video

This is the new plan for my music video, for which I will create storyboard images.

 

[Day 1] The beginning will look unprofessional, looking like an internet video or vlog of covering a song poorly. This will take place before the main video. I will then move into attempts to make gigs, speaking with people outside venues. This will be intercut with poorly played instruments in a low-budget setting like a garden or garage. This should last until the first chorus or potentially the beginning of the second verse.

 

[Day X1] I will show extreme close-ups of the correct piano keys being played, writing down notes on paper to show the act of songwriting. I will show attempts to busk, with close-ups of counting coins in hand. I will show a poor attempt at editing together a video.

[Day X2] This will begin in 1 of 2 different music shops, showing the singer picking up different instruments and handing over money at the till. Then the instruments would be set in the college TV studio but not played, I will attempt to get access to a stage and a microphone to show a successful gig without instruments. Then show the second music store, this time finding the perfect guitar pick, showing ECUs of different ones before finding the perfect one, on which I will pull focus to draw attention to it, then show it being bought with a MLS. I'll then show moderately well edited footage, potentially re-using my old footage or some used for research.

 

 

[Day X3] I will show the professional set up in the studio, complete with lights. I will show close-ups of the light panel switches and show the effect of them, through the studio window. I will keep a camera positioned in the same place, with all instruments in place, and overlay the images and crop them so they appear together, each video will be individual, showing 1 person on all the instruments at the same time, and show this in an editing window with an over-the-shoulder shot with a crowd standing behind as the lead actor can be seen speaking about it will the video plays in the background. The screen will fade out with the music and then show playing the piano similar to the beginning, then getting up and turning off the camera.

 

 

 

[X1, X2 and X3 refer to dates that I will overlay in post-production on the video, the actual numbers of which will be decided later]