Showing posts with label Evaluation. Show all posts
Showing posts with label Evaluation. Show all posts
Tuesday, 22 March 2016
Evaluation Question 3
What have you learned from your audience feedback?
Peer and audience feedback helped me realise what other media students and my target audience thought of my video during its production. My hot desking task, in which I asked other media students for feedback was helpful for gaining a viewpoint from someone with a clear idea of my intentions with my music video and ancillary products, as they were given the same task, as well as them having a similar set of skills and knowing what can be done specifically to improve my products, such as which pieces of software can be used to improve the products. This informed decisions such as the effects used at the end of my music video, upon receiving feedback that clips could do with speeding up and that some hurt viewers eyes, I removed the effects responsible and sped up and replaced some shots used in the video to help maintain a solid pace throughout the video. The peer feedback helped me realise that certain tweaks were needed for the poster to work effectively, such as removing the shopping list seen in the draft for being 'too tacky', as well as needed a little something to make it more personal, like a photostrip, which I added into the final product.
The focus group helped my final products by giving me a perspective from my target audience and how they view the product, including help like informing me that it would be better to use the common house style font in the 'About Us' section of the digipak, to help it feel more joined and fluent with the rest of the package. They said that a house style as a convention worked well in completing a consistent branding among the products. The majority of their feedback helped to inform me that what I had done thus far had been done well in terms of targeting my audience, based on them having little else to want to change on my products.
Peer and audience feedback helped me realise what other media students and my target audience thought of my video during its production. My hot desking task, in which I asked other media students for feedback was helpful for gaining a viewpoint from someone with a clear idea of my intentions with my music video and ancillary products, as they were given the same task, as well as them having a similar set of skills and knowing what can be done specifically to improve my products, such as which pieces of software can be used to improve the products. This informed decisions such as the effects used at the end of my music video, upon receiving feedback that clips could do with speeding up and that some hurt viewers eyes, I removed the effects responsible and sped up and replaced some shots used in the video to help maintain a solid pace throughout the video. The peer feedback helped me realise that certain tweaks were needed for the poster to work effectively, such as removing the shopping list seen in the draft for being 'too tacky', as well as needed a little something to make it more personal, like a photostrip, which I added into the final product.
The focus group helped my final products by giving me a perspective from my target audience and how they view the product, including help like informing me that it would be better to use the common house style font in the 'About Us' section of the digipak, to help it feel more joined and fluent with the rest of the package. They said that a house style as a convention worked well in completing a consistent branding among the products. The majority of their feedback helped to inform me that what I had done thus far had been done well in terms of targeting my audience, based on them having little else to want to change on my products.
Evaluation Question 2
How effective is the combination of your main product and ancillary texts?
I believe my combination of music video and ancillary products is done fluently, with a clear connection being established throughout all of my work. The music video shows somewhat of an origin story for the band, with lyrics and musical scores being written for the song, and this mixed with the idea that the band is brand new, works in tandem with the use of prodominantly handwritten fonts, throughout my video (in the final cut, used as date/time signifiers) as well as the main text on the poster and digipak, keeping with the theme of it being a very personal journey for a new band, rather than a more corporate-appearing band that is just for making money. I think the poster and digipak work together specifically well, with the use of the same house style of fonts and colours, as well as a similar use of a wood texture I made in photoshop, acting as a wooden background for the digipak's front cover, then used as a border for the corkboard on the poster's background. The music video and ancillary products tie in with use of consistent themes, fonts and features, making a fluid brand that runs between them all, helping an audience to establish this brand and hopefully work to use the poster to advertise the video and digipak, with each part being easily recognisable based on the other products.
I believe my combination of music video and ancillary products is done fluently, with a clear connection being established throughout all of my work. The music video shows somewhat of an origin story for the band, with lyrics and musical scores being written for the song, and this mixed with the idea that the band is brand new, works in tandem with the use of prodominantly handwritten fonts, throughout my video (in the final cut, used as date/time signifiers) as well as the main text on the poster and digipak, keeping with the theme of it being a very personal journey for a new band, rather than a more corporate-appearing band that is just for making money. I think the poster and digipak work together specifically well, with the use of the same house style of fonts and colours, as well as a similar use of a wood texture I made in photoshop, acting as a wooden background for the digipak's front cover, then used as a border for the corkboard on the poster's background. The music video and ancillary products tie in with use of consistent themes, fonts and features, making a fluid brand that runs between them all, helping an audience to establish this brand and hopefully work to use the poster to advertise the video and digipak, with each part being easily recognisable based on the other products.
Friday, 11 September 2015
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